For the U.S. Cycling Team, primarily sponsored by WIRED magazine, I chose a palette of blue tones inspired by California’s Pacific coastline. WIRED’s iconic, square-based logo served as a foundation for the design language, which I integrated with visual cues drawn from West Coast mural artist Felipe Pantone. The result is a bold fusion of digital precision and kinetic street-art energy—reflecting both the sponsor’s tech-forward identity and the vibrant, ever-moving spirit of the team.